The Challenge
The client, a growing real estate brand, struggled with digital visibility despite having quality listings and services. Social media lacked engagement and failed to drive leads. Our goal was to create a content-driven social strategy that not only attracted prospects but also nurtured trust in a competitive urban market.
- Low organic visibility on social media
- Minimal follower growth despite premium real estate listings
- Weak brand engagement in a competitive metro market
- Low website traffic and poor lead generation from social platforms
- Lack of visual consistency and content strategy
How Hiemind Digital Helped
Our Social Media Strategy for the Real Estate Client included:
Targeted Real Estate Content Creation
Created high-quality visuals, listing showcases, and market insights tailored to urban home buyers and property investors.
Platform Optimization
Revamped Instagram, Facebook & LinkedIn pages with consistent branding, updated bios, CTAs, and highlight sections.
Strategic Posting Calendar
Scheduled content around property listings, testimonials, virtual tours, and live Q&A sessions to increase engagement.
Hashtag and Geo-targeting
Implemented real estate-specific hashtags and geo-tags to target the right audience in high-conversion zones.
Lead Magnet Campaigns
Launched "Book A Site Visit" and "Get A Free Consultation" lead forms to increase inquiry rate.
Story Highlights & Reels Strategy
Used trending formats to push new listings and behind-the-scenes content.
Perfect Results We Achieved
- Reach Increased: 50,000+ users in 60 days
- Follower Growth: 8% organic increase across platforms
- Page Growth: 8% within 2 months
- Engagement Rate: 15% average post engagement
- Brand Recall: Improved across targeted regions based on sentiment analysis and repeat user interaction
Frequently Asked Questions (FAQs)
Social media boosts brand visibility, builds trust with property seekers, and helps generate qualified leads through visual storytelling and targeted engagement.
Facebook and Instagram are ideal for showcasing listings visually, while LinkedIn works well for commercial real estate and B2B partnerships.
Typically, noticeable engagement and lead improvements begin within 2–3 months with consistent strategy and execution.
Absolutely. With lead magnets, retargeting, and optimized content, social media can drive high-quality inquiries directly to your inbox or CRM.
Yes, we handle everything from listing visuals to short videos, walkthroughs, and graphics tailored for real estate audiences.
Organic focuses on long-term brand building and engagement, while paid ads deliver quicker exposure and targeted lead generation. We recommend using both strategically.
Yes. Our geo-targeted strategies allow us to focus on specific localities, ensuring your properties reach buyers in your ideal locations.
Struggling to get leads from your real estate social pages?
Your property listings deserve more than just “likes.” At Hiemind Digital, we turn social media into a lead-generating engine with custom content, visual branding, and smart engagement strategies tailored for real estate.
Let’s Talk ROI, Not Just Reach
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