PPC Ad Campaign For Clinic

Key Challenges Faced

The clinic, run by a reputed cardiologist in London, struggled to attract new patients online. With no past experience in PPC, they were missing out on high-intent leads. The objective was to generate consistent inquiries and bookings through Google Ads targeting cardiac-related searches in and around London.

  • Low online visibility for cardiac consultation services
  • Difficulty targeting specific medical queries in a regulated industry
  • No prior experience with paid ad campaigns
  • Low lead conversion through the website
  • Limited local outreach to nearby patients
  • Needed measurable results within a limited budget

What Hiemind Digital Did

Hiemind Digital designed and executed a geo-targeted Google Ads campaign focusing on cardiac-related search terms. We implemented medical-compliant ad creatives, optimized local targeting radius, and improved landing page experience. Our strategic bidding and keyword planning drove high-quality patient inquiries while staying within regulatory ad policies.

How We Helped

Results Achieved

  • 45% Increase in Direct Inquiries via PPC in 8 Months
  • 62% of Bookings from Within 15 KM Radius of clinic
  • Click-Through Rate (CTR): 6.8% (Industry benchmark: ~3.2%)
  • Cost per Conversion Reduced by 38% with strategic bidding
  • 120+ Verified Appointment Leads generated in campaign duration
  • Testimonial from the Cardiologist appreciating our PPC execution

Frequently Asked Questions (FAQs)

Yes, but ads must follow Google’s healthcare advertising policies. We ensure your campaign is fully compliant while still being persuasive and effective.

We use geo-targeting tools in Google Ads to show your campaign only to users searching in and around your location, improving relevance and conversions.

We focus on high-intent search terms like “cardiologist near me,” “heart checkup London,” or “best heart hospital,” tailored to your services and specialties.

Typically, clinics start seeing patient inquiries within the first 2–3 weeks after campaign launch and optimization.

Yes, we integrate call tracking and form tracking so every lead is measurable. You’ll know exactly which ad delivered which inquiry.

We recommend starting with a modest budget of ₹30,000–₹50,000 per month, which we optimize for maximum ROI.

Absolutely. While PPC gives immediate results, we also share insights to align it with SEO and brand building for long-term growth.

Is your Clinic Missing Out on Patients searching Online for help?

With our medically compliant PPC strategy, we bring patients from search directly to your appointment desk. At Hiemind Digital, we specialize in creating high-converting ad campaigns for healthcare providers.

Let’s Run a Free PPC Audit for Your Practice

Book A Free Strategy Call
Portfolio Details
  • Created By: Clinic / Healthcare
  • Category:
  • Timeframe: 8 Months
  • Location: London, UK
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