Key Challenges
The client, a leading IT company in the UK, struggled to drive qualified leads through paid channels. Their unique SaaS platform wasn’t gaining traction due to poor ad messaging, unclear targeting, and inefficient bidding strategies. They needed an expert team to turn ad spend into high-value business leads.
What Hiemind Digital Did
As an outsourced IT marketing partner, Hiemind Digital crafted a precision-targeted PPC campaign tailored for SaaS lead generation. We restructured their Google Ads account, defined high-intent B2B keywords, created multiple ad variants, and optimized landing pages—maximizing lead quality while keeping the cost per lead in control.
How We Helped
B2B Audience Segmentation
Targeted C-level decision-makers, IT managers, and startup founders based on behavior and job titles
High-Intent Keyword Research
Focused on solution-aware terms like “form automation for HR teams” and “customizable data collection tool UK”
Optimized Landing Pages
Clear value propositions, trust signals, and conversion-focused design led to a 37% uplift in lead capture
Ad Copy Revamp
Industry-focused messaging that communicated the platform’s benefits to niche audiences
Smart Bidding Setup
Implemented Maximize Conversions and Target CPA strategies after the learning phase
A/B Testing
Consistently tested creatives, CTAs, and headlines to boost CTRs
Results Achieved
Frequently Asked Questions (FAQs)
We use tailored keyword research, B2B targeting strategies, and performance-focused landing pages to attract decision-makers and drive product demos or sign-ups.
Primarily Google Search, Google Display, and LinkedIn Ads depending on the client’s business model and target audience.
Most IT clients begin seeing meaningful results within the first 4–6 weeks after campaign optimization and testing.
Yes, we set up conversion tracking and integrate Google Ads with your CRM or form tool to monitor ROI in real time.
We focus on high-intent keywords like “custom CRM for logistics,” “automated data collection tools,” or “B2B IT service providers in UK” based on your product/service.
Yes. While PPC doesn’t directly affect SEO, our keyword strategies often work hand-in-hand—leading to improved organic performance as well.
Definitely. In fact, niche products benefit more from precision-targeted ads and custom messaging, which is what we specialize in.
Are your Google Ads draining your budget without real B2B leads?
Many IT companies struggle to position their SaaS tools with generic ad strategies. At Hiemind Digital, we build campaigns focused on conversion, not just traffic. From keyword mapping to custom dashboards—we make every click count.
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