Key Challenges
Despite having a long-standing fashion presence in Scotland, the client’s online store failed to generate significant sales. Unoptimized Google Ads, generic targeting, and lack of funnel tracking led to low conversion rates and high ad spend. They needed a strategic PPC approach that prioritized revenue, not just reach.
What Hiemind Digital Did
Hiemind Digital implemented a conversion-first PPC strategy to address high bounce rates and low sales. By identifying high-performing search terms, optimizing ad copy, improving landing page UX, and setting up advanced tracking, we transformed their Google Ads into a profit-generating channel for their fashion ecommerce brand.
Keyword Intent Mapping
Focused on commercial and high-buying intent keywords like “buy women’s party dresses UK” and “ethnic wear for weddings.”
Ad Copy Optimization
Wrote persuasive copy with urgency, shipping benefits, and seasonal highlights
Smart Bidding Strategy
Switched to Target ROAS and Maximize Conversions models after campaign learning phase.
Dynamic Search Ads (DSA)
Used DSAs to scale campaigns while covering broader queries.
Landing Page Optimization
Ensured every ad pointed to relevant category pages with fast load speed and mobile-first design.
A/B Testing
Tested creatives, headlines, and CTAs weekly to improve CTR and Conversion Rates.
Results Achieved
Frequently Asked Questions (FAQs)
Absolutely. With the right targeting and landing page experience, even small fashion brands can see a 3X–5X return on their ad spend.
We recommend starting with a minimum monthly budget of ₹30,000–₹50,000 (or £300–£500 in the UK) to gather enough data and scale efficiently.
Google Ads (Search, Shopping), Meta Ads (Instagram & Facebook), and sometimes YouTube, depending on your product visuals and audience.
Yes, we set up, optimize, and manage Shopping campaigns with product feed enhancements for better visibility and higher click-through rates.
Initial results can start showing within 2–3 weeks. However, optimal performance and ROAS typically become clear in the first 45–60 days.
Yes, with enhanced ecommerce tracking, we can monitor which SKUs, collections, or landing pages bring the highest ROI.
Definitely! We assist with compelling ad copy and even coordinate with your design team for banners and ad visuals that convert.
Are your Fashion Ads getting clicks but no Sales?
You're not alone. Most ecommerce fashion stores waste ad budgets on unqualified traffic and poor landing experiences. At Hiemind Digital, we turn your ad spend into a scalable profit machine—built for ROAS, not just reach.
Let’s unlock your brand’s growth.
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