PPC For Restaurant In London

Key Challenges Faced

Hiemind Digital partnered with a premium Indian restaurant in Mayfair, London, to improve online visibility and increase footfall. With a data-backed PPC strategy on Google Ads, we promoted their signature North Indian and Maharashtrian dishes to local audiences, resulting in a remarkable 83% increase in walk-ins within just five months.

  • Limited footfall despite prime location in Mayfair
  • Low visibility for “authentic Indian cuisine” searches
  • Inconsistent bookings for weekdays
  • Heavy competition from nearby restaurants
  • Minimal online presence or ad strategy

What Hiemind Digital Did

Our team created a hyper-targeted PPC campaign focused on local search intent, cuisine-specific keywords, and restaurant goers in real-time decision-making mode. We leveraged geographic targeting, mobile-optimized ads, and dynamic call extensions to convert searches into seat reservations and foot traffic.

How We Helped

Results Achieved

  • 83% increase in footfall in just 5 months
  • 42% increase in table reservations via Google Ads
  • 4.3x increase in Google Maps direction requests
  • CTR: 9.4%, far exceeding industry average
  • Cost-per-click reduced by 38% with ongoing optimization
  • Top Ranking Keyword: Best Indian Food Restaurant London

Frequently Asked Questions (FAQs)

PPC puts your restaurant in front of people searching right now for places to eat near them. With location-based targeting, we convert hungry searchers into paying customers.

Primarily Google Search, Google Maps, and Google Display Network. We also offer Facebook & Instagram ads if you’d like cross-platform visibility.

Absolutely. We can create ad campaigns for popular dishes (like Biryani or Thali) or limited-time offers to create urgency and buzz.

Most restaurants see results within the first 2–4 weeks. Full optimization and ROI scaling typically happen over 2–3 months.

Not necessarily. We can drive traffic to your Google Business Profile, reservation platform (like OpenTable), or even WhatsApp/Call ads.

Yes! We use ad scheduling to ensure your budget is spent only during lunch, dinner, or peak footfall periods.

Want to fill more tables every day?

Whether you're running a fine-dine Indian bistro or a fast-casual eatery, our restaurant-focused PPC campaigns drive real diners to your doorstep. From search to seat — we optimize every step of your customer journey.

Let’s book your first full house.

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Portfolio Details
  • Created By: Restaurant & Hospitality
  • Category:
  • Timeframe: 12 Months
  • Location: London, UK
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