Key Challenges Faced
A leading beauty salon in Mayfair, London, needed more walk-in clients and online visibility for their premium services like bridal makeup and fashion shoots. Hiemind Digital stepped in with a performance-driven PPC campaign that not only boosted their brand awareness but also increased salon footfall by over 80% in just 5 months.
What Hiemind Digital Did
We built a local-targeted Google Ads campaign centered around high-intent keywords like “best bridal makeup London” and “luxury beauty salon near me.” The strategy included mobile-friendly landing pages, ad extensions (location, call, offer), and consistent performance tracking. Each click brought real footfall through strategic targeting and creative copywriting.
How We Helped
Local Keyword Strategy
Keywords like “bridal makeup Mayfair,” “salon for party makeup London”
Location-Based Ads
Radius targeting for potential customers near the salon
Landing Page Optimization
Designed ad-specific pages with testimonials, pricing, and visuals
Click-to-Call Ads
Enabled instant bookings through mobile ads
Ad Extensions Used
Callouts, locations, offers, sitelinks for better ad rank
Budget Optimization
Balanced spend to achieve max ROI without overbidding
Results Achieved
Frequently Asked Questions (FAQs)
Absolutely. With targeted keywords, geographic targeting, and ad extensions, we make sure your ads show up to users searching for makeup, bridal, or party salon services near your location.
We recommend starting with a budget of £500–£1000/month depending on your services and goals. We’ll optimize spend to ensure each pound delivers value.
Yes! We schedule your ads to appear when you’re open so you can instantly respond to inquiries or accept appointments.
We use call tracking, form submissions, and appointment calendar integrations to measure leads and attribute them directly to ad clicks.
We understand that visuals, trust, and local relevance matter most. Our creatives are custom-designed to resonate with your audience and increase trust through reviews, visuals, and certifications.
Yes! We create separate ad groups for high-ticket services like bridal makeup, offering more personalized copy and optimized landing experiences.
Your Salon deserves to be the #1 Choice in your Locality.
If your chairs are empty and your talent is going unnoticed, our PPC experts will change that with results-driven campaigns that bring real clients through your door.
Let’s Book your next 50 Appointments through PPC.
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